THE PRC CONNECTION: WHICH CONSUMERS HAVE TO UNDERSTAND

For decades, this iconic American label has had a significant and sometimes controversial connection to China. Initially capitalizing on its aspirational image of American luxury, Ralph Lauren expanded its presence in the country through licensing agreements and partnerships, enabling local manuf

For years, the company has held a significant footprint in the Chinese market. Initially, the strategy involved licensing regional manufacturers to create goods bearing the iconic brand. However, current developments have revealed a intricate situation, featuring questions surrounding intellectua